Softroom’s designs for the Virgin Atlantic Upper Class cabin set new standards for aviation interiors, creating a twenty-first century travel experience with an air of natural glamour.
We developed the overall design language and identity, worked on the layout and lighting, selected the fabrics and finishes throughout and created the on-board bar.
Our design offers the passenger effortlessly chic and relaxed experience. The interior has an architecturally integrated quality - from intelligent colour and material choices throughout cabin to the controllable lighting system used to invigorate the entire space. A contemporary chandelier helps to define the bar area and further accentuates its glamorous atmosphere.
A key achievement of the design team was for the interior to offer an experience closer to that found in ground-based environments, such as in luxury lounges, hotels, restaurants and bars. It was also been built to a quality standard well beyond the industry’s norm and which raise passenger expectations of air travel for the future.